This course is aimed at those seeking to increase awareness of the potential of social media marketing for their start up, or potential startup companies.
The course aims to give you an understanding of social media and how it can be used to promote your business, and includes aspects of marketing online, analytics and how to use social media networks for business.
By the end of the course you will have created a Social Media marketing strategy for your business.
This course cover the principles of social media marketing, including writing a mission statement, SWOT analysis and current Social Media strategy. It also delves into ways in which your business can utilize the marketing funnel online, as well as check competitor effects, analyse performance through analytics, gauge the effectiveness of social media networks for business (and how to use them), and also how to implement effective SEO.
About the tutor:
With over five years delivering marketing related courses, Lyndon Ives shares his experiences in marketing his film and music work to enable students effective ways to draw attention to their business and products to expand business.
Marketing, Creative Media