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Social Media Marketing

  • Fee
  • Duration of course 7 Weeks
  • Course type Short Course; Short Course (Workforce Development)
  • This course is suitable for Adults; Employer Solutions
Social Media Marketing

This course is aimed at business owners, those working in marketing/PR/Communication departments, or those seeking to increase awareness for their start up or potential startup companies.
The course aims to give you an understanding of social media and how it can be used.
By the end of the course you will have created a fully-fledged Social Media marketing strategy for your business.
Course Content
This course is made up of 3 sections covering:
Principles of social media
• How social media fits in to the objectives of a business
• How to select the right tools
• How to measure their effectiveness
Social networking management
• Using social media management tools
• Classify social networking of a business
• Digital Crisis management
Keywords and Optimisation
• Understanding search engine optimisation
• Understanding social media optimisation
• Planning and implementation of SEO