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Social Media Marketing for Beginners

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  • Fee
    £190
  • Duration of course 7 Weeks
  • Course type Short Course; Short Course (Workforce Development)
  • This course is suitable for Adults; Employer Solutions
This course is aimed at those seeking to increase awareness of the potential of social media marketing for their start up, or potential startup companies.
 
The course aims to give you an understanding of social media and how it can be used to promote your business, and includes aspects of marketing online, analytics and how to use social media networks for business.
 
By the end of the course you will have created a Social Media marketing strategy for your business.
 
Course Content
This course cover the principles of social media marketing, including writing a mission statement, SWOT analysis and current Social Media strategy. It also delves into ways in which your business can utilize the marketing funnel online, as well as check competitor effects, analyze performance through analytics, gauge the effectiveness of social media networks for business (and how to use them), and also how to implement effective SEO.